Surviving Content Creation in an “Always On” World
Do you get texts like this? [1:32pm] can u pick me up in front at 235 [1:33pm] mom? hello? [1:34] hello? We have come to expect...
Mapping The Trails: Intel’s Brett Lyons Discusses Elevate's 'Distribution' Trail
Week by week, Brand Storytelling will be bringing you exclusive insight into each of the Elevate “trails” (our clever name for the panels...
Mapping The Trails: Carat’s Shannon Pruitt Discusses Elevate's 'Support' Trail
Pictured: Shannon Pruitt, Kate Santore, Eric Korsh and Chip Russo as they lead the 'Setting the Scene' Trail at Elevate 2017. This trail...
Meet the Brand Storytellers: Q&A with Marc Battaglia, Executive Creative Director at Marriott I
Marc Battaglia is an award winning global creative executive and content marketing leader. Currently he is the Executive Creative...
What is Elevate? Advisory Chair Todd Barrish Breaks it Down
Taking in the view of Deer Valley, Utah Pictured: Shane Maidy (Polymath), Todd Barrish (Polymath) and Andrew Serby (Zefr) Todd Barrish is...
Digitas Newfront: Q&A with Scott Donaton, Global Chief Content Officer of Digitas
Brand Storytelling Founder Rick Parkhill chats with the Digitas Global Chief Content Officer about the upcoming digital newfronts and more.
Mapping The Trails: Reach Agency’s Gabe Gordon Discusses Elevate's 'Invest' Trail
Last year’s Brand Storytelling Summer Event saw a collection of storytellers from brands, agencies, and creative companies all come...
How Wattpad Uses Storytelling to Enrich its Brand Partnerships
Wattpad is the world's largest social network of readers and writers, with 65 million hyper-engaged monthly users. With access to an...
Getting to Know The Motorcycle Project: Q&A with SVP of Branded Entertainment at Shaftesbury, Ka
As SVP, Branded Entertainment, Kaaren Whitney-Vernon charges her team to produce original content for television, film and digital brands...
How Variety is Winning with Custom Content
Dea Lawrence oversees strategy, creative, PR, ad sales program development, social media development and Variety’s 70 annual events and summ
