Surviving Content Creation in an “Always On” World


Do you get texts like this?

[1:32pm] can u pick me up in front at 235 [1:33pm] mom? hello? [1:34] hello?

We have come to expect constant digital communication, from our family, friends, colleagues, and from brands. We are grappling – individually and collectively – with the pressure to be ALWAYS ON. And we seek tools and workarounds to help us keep up.

This morning, when I sent a text to my friend Salim, I got this auto response: