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Nominate a Brand Storyteller Today!

You can nominate anyone that is employed by a brand organization and has played an integral role in the development and production of content for their brand. You know who these folks are; the ones who go to bat for budgets, spend tirel...

Redglass Pictures recently completed a four-part film series for HP called History of Memory. The series won the Tribeca X award for best episodic series and was featured in The Los Angeles Times and Adweek.

You have a story to tell: your brand is doing meaningful work, yo...

As more brands move into making content, especially long and short form film, many are starting to make films intended to have social impact. While films and media made for impact aren’t right for every brand, they increasingly make sense for brands wanting to share their...

Social consciousness is a larger part of the public consciousness than ever before. As such, brands, media companies, and corporations are seeking to connect with the country’s ever growing, socially conscious consumer base in the emerging category of impact entertainment...

Eric Gray is getting back to his broadcasting roots in the name of spreading the branded content gospel. After 13 years of being off the air, Gray is launching a new podcast series where each week, he will chat with brand storytelling leaders about how they are building g...

Earlier this year, Brand Storytelling partnered with Participant Media and SoulPancake to issue a survey conducted by the Harris Poll on the rise of “Impact Entertainment”, or the use of traditional entertainment to spotlight and impact social and environmental issues.

Th...

Courtyard: Unstoppable is a 10-episode docu-series featuring talent in pursuit of their own personal and professional passions. More specifically, the talent in question are all connected to the NFL, whether they be designers, skill coaches, or management and operations p...

When Hinge set out to work with influencers, they didn’t want anyone “safe” -- they wanted real. The kind of real that aligned itself with their unique and authentic positioning in the dating app space.

Nailing an influencer partnership is no small task, as evidenced by s...

Will success of J&J’s 5B inspire more brands to invest?

Verizon Media announced on April 30 of this year that it would acquire the Johnson & Johnson funded film “5B”, and besides a theatrical release, would leverage its media prowess to promote viewership. “In addition to...

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