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When Cultural Authority Leads the Creative Process: Q&A with Campfire X's Peter Kirk
Jordan P. Kelley, Content Director, BrandStorytelling Want weekly exclusive brand storytelling content like this direct to your inbox? Subscribe to the Brand Storytelling Newsletter. Peter Kirk’s work sits at the intersection of cultural responsibility and commercial storytelling, where creative ambition is inseparable from community accountability. As a First Nations storyteller and the driving force behind Campfire X, Kirk has built a company around a clear, non-negotiable
9 hours ago


Aivanta Announces Acquisition of FPT Media, Parent Company of Brand Storytelling and Elevate Conferences
New York, NY — January 6th, 2026 — Aivanta, the AI-first experiential media and technology holding company, today announced its acquisition of FPT Media, the organization behind the renowned Brand Storytelling and Elevate conferences. The acquisition marks a significant milestone in Aivanta’s mission to build a next-generation global platform at the intersection of media, marketing, creativity, and AI-driven innovation. For more than a decade, Brand Storytelling—held annually
Jan 6


Blending Nostalgia and Now: Anomaly’s Take on Journeys’ Youth Culture Reset
Jordan P. Kelley, Content Director, BrandStorytelling Want weekly exclusive brand storytelling content like this direct to your inbox? Subscribe to the Brand Storytelling Newsletter. Journeys’ latest campaign from Anomaly presents a contemporary look at how brands rooted in youth culture are using entertainment to reassert cultural relevance. Built around a recreation of New Radicals’ “You Get What You Give,” the work uses the familiar mall setting and music-video format to
Nov 23, 2025


Drawing Content Straight from the Source: Q&A with The Yogi Foundation & Passion Point Collective
Jordan P. Kelley, Content Director, BrandStorytelling Want weekly exclusive brand storytelling content like this direct to your inbox? Subscribe to the Brand Storytelling Newsletter. The Yogi Foundation's new storytelling arm, Straight From The Source Studios , has come out of the gate with an initial creative content offering that isn't just unique, artistic, and entertaining, but also signals that the studio and non-profit are refreshingly clear-eyed about what they want t
Nov 23, 2025


Content That Moves Ep. 40: Inside Delta’s Leap into Long-Form Storytelling
Content That Moves - The BrandStorytelling Podcast is produced in partnership with Credo Nonfiction. Ep. 40: Inside Delta’s Leap into Long-Form Storytelling Nathan Smith, General Manager of Global Brand Marketing and Drake Springer, Head of Creative Production at Delta Air Lines, share how Delta created Why We Dream—a feature-length documentary made with the Best Defense Foundation that follows World War II veterans returning to Normandy for the 80th anniversary of D-Day. The
Nov 19, 2025


BrandStorytelling Announces 2026 Official Selections
BrandStorytelling News Want weekly exclusive brand storytelling content like this direct to your inbox? Subscribe to the Brand Storytelling Newsletter. BrandStorytelling today announced its Official Selections - projects to be recognized for their excellence in the brand-funded entertainment space - for BrandStorytelling 2026 in Park City, Utah, January 21st-24th, 2026. BrandStorytelling conducted an open call for brand-funded film, series, podcast, and creator-led submiss
Nov 17, 2025


ANNOUNCING: The BrandStorytelling 2026 Shortlist
BrandStorytelling News Want weekly exclusive brand storytelling content like this direct to your inbox? Subscribe to the Brand Storytelling Newsletter. The wait is over! The shortlist for BrandStorytelling 2026 Official Selections has arrived. Nearly 100 submissions were received across categories including Creator-Led Content, Feature Films, Podcasts, Series, and Short Films, showcasing an extraordinary range of storytelling from brands and their creative partners around th
Nov 3, 2025


What the Future of Critterz Signals for Scaling Story with AI
Jordan P. Kelley, Content Director, BrandStorytelling Want weekly exclusive brand storytelling content like this direct to your inbox? Subscribe to the Brand Storytelling Newsletter. When creative technologist and brand storytelling veteran Nik Kleverov rolled the short version of Critterz at BrandStorytelling's Elevate retreat in 2023 alongside his agency Native Foreign, few might have anticipated the next chapter: a full-length feature collaboration with OpenAI and Vertigo
Oct 30, 2025


Brands as Story Engines: Five Strategic Takeaways from BrandStorytelling at MIPCOM 2025
Jordan P. Kelley, Content Director, BrandStorytelling Want weekly exclusive brand storytelling content like this direct to your inbox? Subscribe to the Brand Storytelling Newsletter. Last week in Cannes, the BrandStorytelling Summit at MIPCOM 2025 (October 13th & 14th) convened an expert group of brands, filmmakers, agencies, studios and distributors to lay out the blueprint for how brand-funded entertainment is entering its most operational phase. Participants included: Kim
Oct 23, 2025


Power Line Up Revealed for First International Edition of BrandStorytelling at MIPCOM CANNES
Want weekly exclusive brand storytelling content like this direct to your inbox? Subscribe to the Brand Storytelling Newsletter. Global...
Oct 1, 2025


MakeMake Unifies Its Creative Shops Into One Studio For Brands And Entertainment
BrandStorytelling News Editor and filmmaker Angus Wall has formally combined his constellation of specialty companies into a single...
Sep 25, 2025


Can AI Help Brand Storytelling Prove Its Value?
Jordan P. Kelley, Content Director, BrandStorytelling Want weekly exclusive brand storytelling content like this direct to your inbox?...
Sep 18, 2025


A Tribute to Robert Redford
BrandStorytelling Team This week, creativity lost one of its great champions. Robert Redford was much more than just an actor and film...
Sep 17, 2025


Beyond the Rolodex: Rethinking Production Consistency
Luke Lashley, Founder, Departure Want weekly exclusive brand storytelling content like this direct to your inbox? Subscribe to the Brand...
Sep 11, 2025


BrandStorytelling Announces Its Newest Award and Submission Category: Creator-Led Content and the BrandStorytelling Creator Award
By Pilaar Terry, Managing Partner & COO, POV Agency Want weekly exclusive brand storytelling content like this direct to your inbox?...
Aug 28, 2025


ESPN’s New Playbook: From Sports Network to Culture Hub
Jordan P. Kelley, Content Director, BrandStorytelling Want weekly exclusive brand storytelling content like this direct to your inbox?...
Aug 21, 2025


First Tranche of Speakers Announced for BrandStorytelling Summit at MIPCOM CANNES
BrandStorytelling News Want weekly exclusive brand storytelling content like this direct to your inbox? Subscribe to the Brand...
Aug 13, 2025


Derek K. Hubbard Joins the BrandStorytelling Team
BrandStorytelling News Want weekly exclusive brand storytelling content like this direct to your inbox? Subscribe to the Brand...
Aug 13, 2025


A Portrait of Intention: Ralph Lauren, Oak Bluffs, and the American Dream
Jordan P. Kelley, Director of Content, BrandStorytelling Want weekly exclusive brand storytelling content like this direct to your inbox?...
Jul 31, 2025


Turning Podcasts into Pipeline: What Smart Brands Do Differently
BrandStorytelling x Jar Podcast Solutions Want weekly exclusive brand storytelling content like this direct to your inbox? Subscribe to...
Jul 17, 2025


Bringing Aloha to the Table: The Story Behind Kimi’s Kitchen
Jordan P. Kelley, Director of Content, BrandStorytelling Want weekly exclusive brand storytelling content like this direct to your inbox?...
Jul 10, 2025


Telling Stories From Within: Q&A with PG&E
Jordan P. Kelley, Director of Content, BrandStorytelling Want weekly exclusive brand storytelling content like this direct to your inbox?...
Jul 1, 2025


Rising Voices Now Streaming: Indeed’s Acclaimed Short Film Series Hits Hulu and Kanopy
Jordan P. Kelley, Director of Content, BrandStorytelling Want weekly exclusive brand storytelling content like this direct to your inbox?...
Jun 12, 2025


Why B2B Brands are Embracing Story
Jordan P. Kelley, Content Director, BrandStorytelling Want weekly exclusive brand storytelling content like this direct to your inbox?...
Jun 4, 2025


BrandStorytelling Partners with MIPCOM CANNES 2025
Want weekly exclusive brand storytelling content like this direct to your inbox? Subscribe to the Brand Storytelling Newsletter. First...
May 22, 2025


Tides of Change: How Dana Frankoff is Helping Organizations Tell Their Sustainability Stories
Jordan P. Kelley, Director of Content, BrandStorytelling Want weekly exclusive brand storytelling content like this direct to your...
May 20, 2025


Now More Than Ever: Why Brand Stories Matter in a Time of Uncertainty
Jordan P. Kelley, Content Director, BrandStorytelling Want weekly exclusive brand storytelling content like this direct to your inbox?...
May 13, 2025


How PREGAME® Is Using Creator-Driven Storytelling to Redefine the Warmup
Jordan P. Kelley, Content Director, BrandStorytelling Want weekly exclusive brand storytelling content like this direct to your inbox?...
May 7, 2025


You Don't Know What You Don't Know
Katie Kolben, Agent - Alternative & Factual, Independent Artist Group Want weekly exclusive brand storytelling content like this direct...
May 7, 2025


Building Movements Through Storytelling: A Conversation with Emy Kane of Lonely Whale
Jordan P. Kelley, Content Director, BrandStorytelling Want weekly exclusive brand storytelling content like this direct to your inbox?...
Apr 29, 2025


Brand Film Through the Storm Nominated for Sports Emmy in 'Outstanding Short Documentary' Category
Jordan P. Kelley, Content Director, BrandStorytelling Want weekly exclusive brand storytelling content like this direct to your inbox?...
Apr 22, 2025


Moving the Middle: How Nativo Powers Purposeful Storytelling at Scale
Jordan P. Kelley, Content Director, BrandStorytelling Want weekly exclusive brand storytelling content like this direct to your inbox?...
Apr 15, 2025


Big News for BrandStorytelling and Sundance 2027
The BrandStorytelling Team Want weekly exclusive brand storytelling content like this direct to your inbox? Subscribe to the Brand...
Mar 27, 2025


Elevate: Looking Back and Forward
Jordan P. Kelley, Content Director, BrandStorytelling Want weekly exclusive brand storytelling content like this direct to your inbox?...
Mar 27, 2025


Uncommon Films on Common Ground: Get to Know Vacationland
Jordan P. Kelley, Content Director, BrandStorytelling Want weekly exclusive brand storytelling content like this direct to your inbox?...
Mar 25, 2025


Collaboration and Craft: The Timeless Pillars of Post-Production
Laura Relovsky, Executive Producer, Bandit Edit Want weekly exclusive brand storytelling content like this direct to your inbox? Subscribe...
Mar 19, 2025


B2B Storytelling Takes Center Stage: Transmission Leads the Charge
Want weekly exclusive brand storytelling content like this direct to your inbox? Subscribe to the Brand Storytelling Newsletter. The...
Mar 18, 2025


Lewis Hamilton, Ferrari, and Formula 1’s Entertainment Revolution
Jordan P. Kelley, Content Director, BrandStorytelling Want weekly exclusive brand storytelling content like this direct to your inbox?...
Mar 13, 2025


“The Final Copy of Ilon Specht” Now Streaming: A Tribute to an Iconic Legacy
Jordan P. Kelley, Content Director, BrandStorytelling Want weekly exclusive brand storytelling content like this direct to your inbox?...
Mar 11, 2025


How Brand Storytellers Can Optimally Engage with Generation Alpha
Jordan P. Kelley, Content Director, BrandStorytelling Want weekly exclusive brand storytelling content like this direct to your inbox?...
Mar 6, 2025


Serving Stories: How Biite Turns Brand Experiences into Cultural Moments
Jordan P. Kelley, Content Director, Brand Storytelling Want weekly exclusive brand storytelling content like this direct to your inbox?...
Mar 4, 2025


How Moody’s is Turning Risk into Reward
Jordan P. Kelley, Content Director, Brand Storytelling Want weekly exclusive brand storytelling content like this direct to your inbox?...
Feb 25, 2025


BrandStorytelling Celebrates 10th Anniversary, Showcases Innovation in Branded Content
Jordan P. Kelley, Content Director, BrandStorytelling Want weekly exclusive brand storytelling content like this direct to your inbox?...
Jan 29, 2025


Brand Storytelling and “The Unsexy Upfront”
Marc Battaglia, Co-founder, Story + Strategy Photo by Museums of History New South Wales on Unsplash Want weekly exclusive brand...
Jan 21, 2025


Blending Creativity and Commerce: Q&A with Voyager
Jordan P. Kelley, Content Director, Brand Storytelling Want weekly exclusive brand storytelling content like this direct to your inbox?...
Jan 16, 2025


Fight Fire with Community: Fundraising for the Los Angeles Fire Department
The recent wildfires in California have devastated homes, businesses, and communities. All of us, no matter where we live, have close...
Jan 14, 2025


The Multi-Genre Approach: How WSF Bridges Creativity and Business
By Joshua Blum and Han West Want weekly exclusive brand storytelling content like this direct to your inbox? Subscribe to the Brand...
Jan 9, 2025


Content That Moves Ep. 39: Behind the Brand - How Southwest Airlines Turns Brand Values into Stories
Content That Moves - The BrandStorytelling Podcast is produced in partnership with Credo Nonfiction. Ep. 39: How Southwest Airlines...
Jan 6, 2025


How SPIN and Bose Are Amplifying Music’s Greatest Moments with Storytelling
Jordan P. Kelley, Content Director, Brand Storytelling Want weekly exclusive brand storytelling content like this direct to your inbox?...
Dec 17, 2024


Content That Moves Ep. 38: Character is King for Branded Films
Content That Moves - The BrandStorytelling Podcast is produced in partnership with Credo Nonfiction. Ep. 38: Character is King for...
Dec 11, 2024
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