Content That Moves Ep. 40: Inside Delta’s Leap into Long-Form Storytelling

Content That Moves - The BrandStorytelling Podcast is produced in partnership with Credo Nonfiction.

Ep. 40: Inside Delta’s Leap into Long-Form Storytelling

Nathan Smith, General Manager of Global Brand Marketing and Drake Springer, Head of Creative Production at Delta Air Lines, share how Delta created Why We Dream—a feature-length documentary made with the Best Defense Foundation that follows World War II veterans returning to Normandy for the 80th anniversary of D-Day. They unpack the bold leap into long-form storytelling, the creative hurdles along the way, an unexpected collaboration with Hans Zimmer, and how the film is catalyzing Delta’s broader push into branded entertainment.

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About The Podcast

As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? BrandStorytelling and Credo Nonfiction present a new podcast for brand marketers and communications professionals to learn from the most innovative minds in brand storytelling how to create content that that builds meaningful connections and ultimately moves the bottom line. Hosted by Emmy and James Beard award-winning content creator Jesse Roesler.