MakeMake Unifies Its Creative Shops Into One Studio For Brands And Entertainment
- Jordan Kelley
- 5 hours ago
- 2 min read
BrandStorytelling News
Editor and filmmaker Angus Wall has formally combined his constellation of specialty companies into a single studio, MakeMake, intended to deliver end-to-end storytelling across advertising, entertainment, experiential, and emerging narrative tech.
The move consolidates Rock Paper Scissors (editing), Elastic (design and animation), A52 (VFX), Primary (color), and MakeMake Entertainment (development and production) under one banner. The company says more than 200 artists in Los Angeles and New York will now operate as one cross-disciplinary team.
Wall, a multiple Oscar and Emmy winner known for work on The Social Network, The Girl with the Dragon Tattoo, and Game of Thrones, has spent decades assembling the group. The formal unification gives clients a single front door to capabilities that were already frequently engaged together, reducing handoffs and aligning creative decisions earlier in the process.
“Entertainment projects are brands, and brands are entertainment projects,” Wall said. “The distance between having an idea and making it real is shorter than ever, so the assembly-line model no longer makes sense. Great work comes from deep, unconventional collaboration using the most advanced technologies.”
What’s changing, and why it matters
Single creative spine: MakeMake is positioning strategy, world-building, development, and production as an integrated discipline rather than sequential steps. For brand marketers, that means campaigns and long-form stories can share a coherent narrative and visual language.
Entertainment-grade commercial craft: Wall says commercial work will be built with the same emotional intelligence and cinematic fluency as film and series projects.
Operational clarity: Clients who previously stitched together multiple MakeMake entities will have one contract, one leadership team, and unified project management.
A stated editorial North Star: “re-enchantment”
MakeMake is framing its creative philosophy around “re-enchantment,” a push for stories that reconnect audiences to one another and the living world rather than reheating dystopia.
“There seems to be a crisis of imagination,” Wall said. “We need stories that inspire futures other than the apocalypse. Another way to say that is we need stories that re-enchant us.”
Track record and leadership
The company points to a history of workflow innovation, noting it holds a patent tied to the digital process developed during Zodiac, which it says helped accelerate digital cinema adoption. Recent experimentation includes immersive collaborations with Cosm around The Matrix and Willy Wonka and the Chocolate Factory.
MakeMake’s leadership team includes Managing Director Eve Kornblum, Partner Sasha Markova (formerly Mother London and Impossible Foods), and Partner Adam Pertofsky, alongside an EP and management bench across both coasts.
The BrandStorytelling view
In a market leaning toward consolidation and cost control, MakeMake’s bet is focus, not bloat: fewer intercompany handoffs, earlier creative convergence, and a single ownership of story from strategy through finish. For brand-funded entertainment, that can compress timelines, protect craft, and keep measurement goals closer to the narrative itself.
“We’re living in a time of unprecedented technological innovation and an equally urgent need for stories that connect us,” Wall said. “MakeMake is positioned to harness both while never losing sight of what makes us human.”
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Learn more about MakeMake here.
