Power Line Up Revealed for First International Edition of BrandStorytelling at MIPCOM CANNES

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Global Brands, Agencies and Studios to Feature in Brand-Funded Programming Summit Established at Sundance Festival Over Last Decade

PARIS, October 1st, 2025 - MIPCOM CANNES and BrandStorytelling today announced the full line up and schedule for the first international edition of flagship brand-funded programming summit at MIPCOM CANNES, the world’s largest market for television and streaming content (13-16 October 2025).

Founded and directed by producer, publisher and media entrepreneur Rick Parkhill, BrandStorytelling has developed over the last decade of editions at the Sundance Film Festival to become the leading annual US event supporting the growth and maturing of brand-funded programming.

Staged across Monday, October 13th (9am – 12:30pm) and Tuesday, October 14th (2pm - 5pm), the first-of-its kind partnership with MIPCOM CANNES sees a jointly programmed two x half-day summit which brings together brands, content creators and television creatives with the aim of nurturing, producing and funding brand-led stories through showcases, networking and deal making opportunities.

Speakers at BrandStorytelling include some of the most innovative and active companies in the brand funded space, including global brands (Ancestry, Indeed), agencies (Denstu, Digitas, McCann), studios (Banijay, BBC StoryWorks, Blink 49, Fremantle) along with keynotes from UNXOWN Founder and Endeavour and Ogilvy alumni Doug Scott, and Toys“R”Us Global CMO and President, Toys“R”Us Studios Kim Miller Olko.

A full schedule and line up can be found here.

Confirmed to speak are:

• Banijay Entertainment (Carlotta Rossi Spencer, Global Head of Branded

Entertainment Business Development)

• BBC Studios (Farra Kober, VP, Content Studio, BBC StoryWorks)

• BCMA (Branded Content Marketing Association, Andrew Canter, Global

Chairman)

• Blink49 Studios (Adam Puchalsky, President, Brand Studio)

• BrandStorytelling (Jordan Kelley, Director of Content + Derek Hubbard, Director, Brand Partnerships & Impact)

• Dentsu (Cathy Boxall, Global Head of Entertainment)

• Digitas (Mark Book, EVP, Head of Content North America)

• Fell + Co. (Greg Fell, CEO and Founder)

• Forbes (Janett Haas, SVP, Research and Insights)

• Fremantle (Roberta Zamboni, Global Head of Branded Content and

Sponsorship),

• Indeed (Aiden McLaughlin, Director of Strategic Thought Leadership)

• K7 Media (Clare Thompson, Non-Executive Director)

• Londolozi Game Reserve (Amanda Ritchie, Head of Marketing)

• McCann Worldgroup (Brendan Gaul, Global Chief Entertainment Officer;

Global President, TRAVERSE 32)

• Scenery (Isidoor Roebers, Founder/Producer)

• Storybones Media (Heidi Collins, CEO and Founder)

• Sub-Genre Media (Brian Newman, Founder)

• UNXNOWN (Doug Scott, Founder)

• UTA (Sam Glynne, Head of EMEA, Entertainment and Culture Marketing)

• Chief Content Officer, Exec Producer & Filmmaker Megan Wells

“We felt that the time was right to create a home for brand funded programming at MIPCOM CANNES, and the overwhelming response from the sector has confirmed that” said Lucy Smith, Director of MIPCOM CANNES. “This is a unique opportunity designed with the single focus of opening up new funding, co- production and distribution opportunities and a significant first step in an area we

are committed to. Whether you are already active in the brand content community, or simply curious to meet and learn more about the players and huge potential within, this is unmissable.”

Rick Parkhill added: “Brands are increasingly behind some of the biggest stories on our screens globally. To be staging a BrandStorytelling edition, where the biggest studios and television companies from around the world come together annually feels like a real coming of age for brand entertainment, and I’m hugely grateful to everyone across the sector who’s answered the clarion call to come to Cannes.”

BrandStorytelling is sponsored by Fell + Co., Storybones Media and IPG MEDIABRANDS ENTERTAINMENT, and in partnership with the BCMA (Branded Content Marketing Association), Forbes and The Hollywood Reporter.

BrandStorytelling forms part of a conference programme that has the creator economy running through every area of the market in the Palais des Festivals and surrounding venues, including a reformatted MIP CREATIVE HUB (formerly PRODUCERS HUB) and dedicated AI and Connected TV Summits as part of an expanded MIP INNOVATION LAB.

MIPCOM CANNES is the world’s biggest and most impactful television and streaming content market, attracting over 10 500 delegates from more than 100 countries last year and whose week-long programme helps define the TV industry year.

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Further Information

Patrick Keegan patrick@pk-consults.com

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