Digitas Newfront: Q&A with Scott Donaton, Global Chief Content Officer of Digitas

I first met Scott Donaton back in the late ‘90s when he was Editor and Publisher of Ad Age. It was during his tenure at Ad Age that he coined the phrase “Madison & Vine” and published the book of the same name in 2004. Suffice it to say, Scott is a guy who has long embraced the entwinement of entertainment and advertising. Since leaving publishing for the agency world in 2009, Scott has worked to create award-winning branded content for the likes of Chrysler, Coca-Cola, Johnson & Johnson, BMW, Brown Forman, ExxonMobil and Sony.

Brand Storytelling is proud to have Scott serving on our Advisory Board and helping craft the content “Trails” for Elevate coming up July 22nd-25th in Deer Valley. But first, there are the Newfronts in NYC at the end of the month.

I caught up with Scott recently to discuss the Newfronts and what Digitas has planned for this year:


Digitas was the original founder of what has become the Digital Content Newfronts. What is the agency’s role now tha