It’s Time for Branded Content to Break the Rules
As more brands move into long form branded content – meaning feature length documentary or narrative films around 90 minutes – brands...
Nominate a Brand Storyteller for the Inaugural BrandStorytelling Honor Roll
Nominate a Brand Storyteller Today! You can nominate anyone that is employed by a brand organization and has played an integral role in...
9 Tips for Brands on Commissioning Successful Short Films or Series
Redglass Pictures recently completed a four-part film series for HP called History of Memory. The series won the Tribeca X award for best...
Getting Real about Brands and Impact Films
As more brands move into making content, especially long and short form film, many are starting to make films intended to have social...
3 Things to Know About the Rise of Impact Entertainment
Social consciousness is a larger part of the public consciousness than ever before. As such, brands, media companies, and corporations...
Content Cast: Q&A with Host Eric Gray
Eric Gray is getting back to his broadcasting roots in the name of spreading the branded content gospel. After 13 years of being off the...
Impact Entertainment Inspires “Storytelling for Good” Award from Clio
Earlier this year, Brand Storytelling partnered with Participant Media and SoulPancake to issue a survey conducted by the Harris Poll on...
The Success of Courtyard, Unstoppable: Q&A with Executive Creative Director Marc Battaglia
Courtyard: Unstoppable is a 10-episode docu-series featuring talent in pursuit of their own personal and professional passions. More...
Keeping it Real: Q&A with Hinge Creative Director Molly Fedick
When Hinge set out to work with influencers, they didn’t want anyone “safe” -- they wanted real. The kind of real that aligned itself...
Brands as Equity Partners in IP?
Will success of J&J’s 5B inspire more brands to invest? Verizon Media announced on April 30 of this year that it would acquire the...
