Content Cast: Q&A with Host Eric Gray
Eric Gray is getting back to his broadcasting roots in the name of spreading the branded content gospel. After 13 years of being off the air, Gray is launching a new podcast series where each week, he will chat with brand storytelling leaders about how they are building great content brands.
We caught up with Gray to discuss his background in broadcasting, his relationship with building great content brands, and what to expect from his new brand storytelling podcast:
Can you share a bit of your background and personal connection to creating content?
I am a former sports radio producer from Dallas, Texas. I went to college at the University of North Texas and all I wanted to do was call football and basketball games on the radio. I loved the art and craft of broadcasting. I used to watch Dallas Cowboy games and turn the TV down to listen to the radio where the announcer was able to paint such a rich picture of the game. In talk radio, my job every day from 3-6pm was to create entertaining segments that keep our audience coming back, and grow ratings over time. I didn't know this at the time, but that mindset has been very valuable in my professional journey in content. My job working for brands is not much different, how can we create such rich compelling content that is relevant and builds an emotional connection with customers. I love how my background in radio had a big impact on my content philosophies.
What was the catalyst behind starting Content Cast?
In an attempt to accelerate my brands, my own skills, I have done what many have done and consumed countless books, articles, and podcasts. A few years ago I started reaching out to colleagues that are content leaders at brands I admire and are much more mature than we were. I was passionate about learning and curating knowledge to try and accelerate my thinking, our strategy, and execution. Over the years I have been able to chat with friends from Coca Cola, REI, Tastemade, Buzzfeed, YouTube, NBC Sports, Cleveland Clinic and more. I wish I had all of those chats recorded. I found the conversations to be so much fun and I thought maybe I should record these discussions in the future. This is how Content Cast was born.
What about those initial conversations that inspired you to begin do you hope to see translate to the podcast?
My hope for this podcast is still the exact thing I had in those first few discussions: I hope to learn. The one main difference now is I also hope that we help others learn. This is a space I am so passionate about, and I'm excited to be a s