Getting Real about Brands and Impact Films


Blackfish is a prime example of a film inspiring impact - courtesy of impactguide.org

As more brands move into making content, especially long and short form film, many are starting to make films intended to have social impact. While films and media made for impact aren’t right for every brand, they increasingly make sense for brands wanting to share their values with consumers who consistently say they want brands to take a stand. But while many brands are making impact entertainment, too few are actually doing what it takes to have an impact, and need to start thinking harder about what impact means – before audie