3 Things to Know About the Rise of Impact Entertainment


Social consciousness is a larger part of the public consciousness than ever before. As such, brands, media companies, and corporations are seeking to connect with the country’s ever growing, socially conscious consumer base in the emerging category of impact entertainment: media at the cross section of traditional entertainment and content that sheds light on social issues and impact.

SoulPancake and Participant Media, in partnership with Brand Storytelling, set out to capture the marketing community