3 Things to Know About the Rise of Impact Entertainment

Social consciousness is a larger part of the public consciousness than ever before. As such, brands, media companies, and corporations are seeking to connect with the country’s ever growing, socially conscious consumer base in the emerging category of impact entertainment: media at the cross section of traditional entertainment and content that sheds light on social issues and impact.

SoulPancake and Participant Media, in partnership with Brand Storytelling, set out to capture the marketing community’s perspective and thoughts surrounding the use of traditional entertainment to spotlight and impact issues like climate change, income inequality, racial tension, and acceptance of LGBTQ+ citizens.