What Gen Z Wants From Your Brand Right Now

Live on Zoom - Wednesday, June 24th at 11:00AM PST

As soon as the national emergency was declared, Wattpad tapped into their U.S. Gen Z youth panel, Generation Wattpad, to find out how COVID-19 was impacting their lives. In a follow up survey in late April, they tapped into the panel once again in order to better understand how they are coping and to gain insights into their current content preferences, what approaches from brands are working (and aren't), what they plan to do differently once things return to "normal", and much more.


Hosted by

Chris Stefanyk

Head of Brand Partnerships Wattpad As Head of Brand Partnerships at Wattpad, the global multiplatform entertainment company, Chris Stefanyk leads the strategy and execution of Wattpad’s Brand Partnerships business. His team works with leading agencies and the world’s biggest brands -- including Netflix, Johnson & Johnson, AT&T, and many others--to solve marketing challenges through the power of storytelling, building deep engagement with Wattpad’s Gen Z consumers. Prior to Wattpad Chris has held roles at Torstar Digital, Zalora and Accenture.  Chris is a proud graduate of the Richard Ivey School of Business at Western University.


Katheryn Frederick

Special Gen Z Guest

Katheryn Frederick is an eighteen-year-old content creator who shares positivity and personal development tips with her followers. She uses her platform as a way to spread light and love to all, and is constantly sharing messages that show vulnerability and struggle. She holds the title of Miss Aloha Hawaii and will be going on to compete for Miss Hawaii this upcoming May of 2021. She writes Young Adult Fiction on Wattpad and has loved every second of it. Through her podcast, blog and Youtube Channel, she shares even more of her life and beautiful writing voice. As a Gen Zer herself, Katheryn will add a valuable perspective to the panel.

Christine Hunt