What Gen Z Wants From Your Brand Right Now

Live on Zoom - Wednesday, June 24th at 11:00AM PST


As soon as the national emergency was declared, Wattpad tapped into their U.S. Gen Z youth panel, Generation Wattpad, to find out how COVID-19 was impacting their lives. In a follow up survey in late April, they tapped into the panel once again in order to better understand how they are coping and to gain insights into their current content preferences, what approaches from brands are working (and aren't), what they plan to do differently once things return to "normal", and much more.