Understanding the Consumer During Coronavirus

Jordan Kelley, Content Director, BrandStorytelling.tv

Pete Stein (CEO, Huge)
Pete Stein (CEO, Huge)

When the Coronavirus upended the status quo all over the world, everything brand marketers knew about their consumers went out the window. Over the period of self-isolation and at the initiation of re-emergence, brands and businesses the world over had their nose to the grindstone, trying to figure out how to re-enter the lives of their consumers. But in order to do that, you must first understand the way the consumer has been affected and thus changed post-isolation. Enter Huge, the experience design and digital marketing agency who took the approach of better understanding the current consumer using customer experience personas in order to help better communicate the breadth of ways people may be feeling after the first few months of the pandemic.


Pete Stein (CEO, Huge) and members of his team got together to address the Brand Storytelling Elevate Summer Session Audience to discuss their findings on post-isolation personas. What they found demonstrates that consumers are varied in their feelings and app