The Benefits of Influencer Campaigns Right Now

Jordan Kelley, Content Director, BrandStorytelling.tv

As a result of social distancing and stay at home orders, consumers are spending more time online than ever before. Nielsen studies show that home-bound consumers have led to a 60% increase in the amount of video content watched globally. Alongside this shift in consumer behavior, influencers and marketers alike are shifting strategies, innovating and connecting with new audiences in never-before-seen ways. But with so much being created, there remains the question of brands finding the most efficient and effective partners to work with in order to reach engaged consumers.

Brand Storytelling recently hosted internet personality & CEO of Theorist Media, Matthew Patrick (aka MatPat) and influencer marketing veteran John Carle (VP of Strategy & Business Development, BEN) to the Elevate Summer Session to discuss how the current landscape has changed from the creator’s perspective. The pair discussed the importance of brands having clear goals when approaching creators, and how brands can stay au