The Benefits of Influencer Campaigns Right Now

Jordan Kelley, Content Director, BrandStorytelling.tv

As a result of social distancing and stay at home orders, consumers are spending more time online than ever before. Nielsen studies show that home-bound consumers have led to a 60% increase in the amount of video content watched globally. Alongside this shift in consumer behavior, influencers and marketers alike are shifting strategies, innovating and connecting with new audiences in never-before-seen ways. But with s