New Episode: Charles Schwab Humanizes The Brand Through Storytelling


Brand Storytelling is a proud sponsor of Credo Nonfiction's Content That Moves Podcast. Episodes were captured at this year's Brand Storytelling conference and feature a diverse array of Brand Marketers doing top work in their field.

Episode 12: Charles Schwab Humanizes The Brand Through Storytelling

Managing Director of Brand Storytelling & Innovation at Charles Schwab, Kirstin Falk, talks about storytelling’s vital role in humanizing the brand to generate audience evangelism. Kirstin also discusses how radical vulnerability and the power of executive support can transform your content program.


To see Kirstin and her teams films as part of the Own Your Tomorrow campaign visit:

https://content.schwab.com/schwabfilms/

And to see the film about the founding values of the company featuring Charles Schwab himself visit:

https://www.aboutschwab.com/content/may-day-video

They’ve also made a new edit from that interview that feels particularly relevant in today’s pandemic climate. View that video message at

https://www.schwab.com/why-schwab

 

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