Making STEM Accessible Through Content: Q&A with Team GoldieBlox

Jordan Kelley, Content Director, BrandStorytelling.tv


In honor of Computer Science Education week, GoldieBlox, the media and entertainment company using storytelling to make STEM fun for kids, teamed up with Microsoft MakeCode and YouTuber Nicole Laeno to produce a DIY arcade game coding tutorial. Kids are encouraged to watch the entertaining and educational video and then code a game of their own with Microsoft MakeCode Arcade. The video and partnership both align with GoldieBlox's long-standing commitment to making science, technology, engineering, and math more accessible, specifically to young girls, and to disrupt "the pink aisle" in toy stores. Brand Storytelling caught up with GoldieBlox Founder/CEO Debbie Sterling and team to learn more about this awesome brand content partnership with an emphasis on learning and storytelling:



Where did the idea for Code Along come from?


The idea for "Code Along" came when Debbie was frustrated by the lack of female-hosted coding tutorial videos online. She had made it her New Year's resolution to teach herself how to code, and when she started searching for "how to" videos on YouTube, most of them had 30-something male hosts with a "brogrammer" attitude. Debbie realized there was an enormous white space on YouTube, the world's #1 video search engine, to provide more diverse role models in coding and have them help make coding more inclusive.

Over the past 2 years, GoldieBlox has seen enormous success with its "how to" video series, "Hack Along", featuring young female influencer hosts giving DIY tutorials on trendy STEAM activities. "Hack Along" has helped GoldieBlox's YouTube channel grow to over 670K subscribers of kids and families looking for fun and educational activities. Debbie and her team decided to try and replicate the success of "Hack Along" in