Jukin Launches New Channel on Pluto TV: Q&A with VP of Linear Programming Jill Goldfarb

Vandenberg, former SVP of Marketing and Communications for the digital marketing measurement company Knotch and Forbes 30 under 30 list-maker, chatted with us at Brand Storytelling about the nuts and bolts of Publicist

Jukin Media, owner and operator of a portfolio of digital entertainment brands that combine for more than 200 million followers across social media, announced last week that its owned-and-operated brand People Are Awesome will launch as a new 24/7 streaming channel on Pluto TV.

People Are Awesome tells the many stories of those who thrive on pushing the boundaries of human endeavor and achieving the seemingly impossible. On social media, People Are Awesome has over 60 million followers and receives 500 million monthly video views across platforms. The brand was nominated for a 2020 Streamy award for Best Sports Channel and has received Telly, Shorty, and Webby awards recognition in previous years.

People Are Awesome joins other Jukin brands FailArmy and The Pet Collective on Pluto TV. In total, Jukin’s linear channels receive nearly 6 million monthly hours of viewership.

Brand Storytelling caught up with Jill Goldfarb, VP of linear programming at Jukin Media, to learn more about Jukin’s relationship with linear content and how it can be produced without physical production:

How does People Are Awesome online differ from the People Are Awesome Channel? What will the People Are Awesome programming slate feature? 

The People Are Awesome linear channel features the same awesome digital content that our fans know and love, but designed specifically for the longer linear viewing experience. The programming slate will feature linear-produced full episode player (FEP) in both half-hour and hour formats with a robust editorial calendar of marathons and stunts. Shows will include franchise originals, like People Are Awesome’s award-winning documentary series The E/O, a new original series entitled PAA Presents hosted by skateboard pro Isiah Hilt, and licensed content, such as a brand new action-packed half-hour series from GoPro (self-titled).

What is Jukin’s relationship with PlutoTV? When did it originate?