Inside the Content: Q&A with BEN Chief Product Placement Officer Erin Schmidt

Jordan Kelley, Content Director, BrandStorytelling.tv

Reese Witherspoon's character exits her Buick in "Big Little Lies"
Reese Witherspoon's character exits her Buick in "Big Little Lies"

Ever since Superman crashed through that Marlboro truck in his epic battle with General Zod in Superman II, films and television have implemented product placement - brands paying for their product to be featured in