Green Partnerships, the New Marketing Normal

Live on Zoom - Wednesday, May 5th at 12:00PM PST


Corporate Social Responsibility or Green-washing?

More than ever, sustainable and ethical business practices drive most organizations to conform to environmental, social, and governance tenets such as transparency. Millennials are investing in and working for companies that have embraced visible sustainable practices.

Do you know which generation is the largest today? Millennials, or people born between 1981 and 1996, make up the most significant portion of the world population and have different traits than other generational cohorts. Millennials are committed to implementing Sustainable Development Goals (SDGs), including equality, climate change, peace, justice, poverty, and prosperity. They have unique consumption trends that make SDGs goals more attainable. Their tastes and preferences support creating sustainability and equality for all.

Boxed Water’s unyielding commitment and support for the NFF’s tree-planting program has resulted in the reforestation of thousands of acres of National Forests. A leading NFF corporate partner since 2015, this partnership began before our 50 Million For Our Forests campaign and was critical to its successful launch in 2018. Their unique approach, committing to plant two trees from every social media post with #BetterPlanet, has been a driving force for good. Now, in our seventh year of the partnership, the company’s reforestation investment will reach more than 1,275,000 trees planted on National Forests by the end of 2021.

Join Boxed Water’s CMO, Rob Koenen, and the National Forest Foundation’s Director of Marketing, Colleen Coleman, to discuss how the partnership created a brand-authentic movement with powerful results.



Rob Koenen


Boxed Water Is Better

Rob Koenen is the Chief Marketing Officer of Boxed Water Is Better®, the first national company to offer a sustainable alternative to plastic water bottles and aluminum cans. Rob is charged with expanding Boxed Water’s core message that “sustainability matters, now more than ever…and small changes make a big impact”. Boxed Water Is Better® is quickly becoming a model for purpose-driven companies leading with values that extend beyond their category. Before Boxed Water™, Rob has held leadership roles, building and re-contextualizing brands at UGG, Timberland, and Wolverine Worldwide. Rob lives in Grand Rapids, Michigan, with his wife, Elizabeth, and three children.