'Entertain First, Advertise Second': Q&A with Made Out East
Jordan P. Kelley, Content Director, Brand Storytelling
Much of today's branded entertainment is designed to compete for audience attention where those audiences live - on their phones and online. Gaining that attention by way of entertainment demands an abundance of creativity, and there's no shortage of that at Made Out East. The full service creative agency and production company provides end-to-end service in their pursuit to dream, create, and ultimately inspire audiences to take a second look at what they've just watched. Created by Co-Founders Sam Pezzullo and Anon Omis (he's more of an 'in-person' kind of person), this collective of creators approach their craft with a keen eye for the entertaining and a stellar sense of humor. Their latest - a trailer for 'Scream: The Musical' - takes a fun and funny approach at expanding on existing IP by way of creating more content for audiences to watch and enjoy, all while generating opportunities for brand recognition and product placement along the way (they're even raising funds for a full-length version!).
Brand Storytelling caught up with the co-founders of Made Out East to learn more about their approach to creativity, storytelling, and what's next for the team:
Can you each give us a bit of background on how you got your start as storytellers?
SAM: My earliest aspirations were to entertain people, regardless of the method. On film, on stage, on paper, anything. I’ve always been a performer at heart and then over time that evolved into a career producing behind the camera, with an interest in telling stories that focused on other people, but still resonated with me on a deep and personal level. Everything I do and every story I want to tell is inspired by experiences I’ve had. I believe that truth is stranger than fiction and that is the foundation of approach to creating content, both branded and original, fiction and nonfiction, that is grounded in the experiences that connect and relate us.
ANON: I have been in trouble my whole life. Telling stories was my only way out.
What inspired the launch of Made Out East?