Elevate Screenings Guide
Jordan P. Kelley, Content Director, Brand Storytelling
In order to fully educate ourselves on the craft of brand storytelling, we must familiarize ourselves with the latest and greatest examples of brand-funded content and entertainment being produced. And while so much of Elevate is about rolling up our sleeves and getting into the metaphorical mud, it is important to take in great examples of brand-funded work so that we can continue to keep our eye on the brand storytelling community's collective north star: a great finished product. As such, we're thrilled to announce that we will be hosting a slate of screenings at this year's Elevate gathering that we feel exemplifies the purpose and power brand films can have.
Here's a closer look at what will be screened at Elevate 2023:
Earthbound: Nzambi Matee
Tribeca X 2023 Feature Film Award Recipient
Amidst a catastrophic plastic waste crisis in her hometown of Nairobi, Nzambi Matee risks everything to pioneer technology that transforms plastic waste into sustainable paving bricks.
Cocktail reception, Private Screening and a quick chat with Director Farhoud Meybodi
Monday, July 17 at Elevate 2023
Odd Hours, No Pay, Cool Hat
Presented by John Deere in association with The National Volunteer Fire Council
Follow the inspiring journey of the most remarkable neighbors whose help you hope you never need - volunteer firefighters - as they encounter heart-breaking challenges and exhilarating triumphs to fulfill a single mission: serving their community.
Public screening for local Utah firefighters and their community
Tuesday, July 18th at Elevate 2023
Rogers of The Roosevelt
The short film Rogers of the Roosevelt is the story of three generations of the Rush family serving guests at the iconic Roosevelt Hotel in New Orleans. Released on Father’s Day 2023, the film captures the rich history of the hotel that first opened in 1893 and continues to welcome guests in the same warm New Orleans style it is famous for.
Screening and Q&A with Tolleah Price (Hilton)
Tuesday, July 18th at Elevate 2023
The Right to Joy
Premiered at the 2023 Tribeca Festival
After surviving a near fatal cougar attack while cycling, Izzy Sederbaum overcame anxiety and anti-trans hate by rediscovering the joy of biking and promoting diversity and inclusion in the sport.
Screening and chat with Executive Producer Joe Crosby (REI)
Wednesday, July 19th at Elevate 2023
FULL BLEED
Created and produced for Adobe by The Lab at Anonymous Content, FULL BLEED is a documentary TV series directed by Patrick Daughters that takes viewers inside some of the world’s most iconic creative projects, going beyond the expected creator profile to explore what it takes to push boundaries, and examine how obstacles can become the conduit for groundbreaking work.
Screening and chat with Zac Ryder (The Lab at Anonymous Content) and Daniel Cowles (Adobe)
Wednesday, July 19th at Elevate 2023
The Scale of Hope
Former White House climate advisor Molly Kawahata reflects on her time in the Obama Administration, her personal struggle with mental health, and her love of alpine climbing to create a positive vision of how we can respond to the climate crisis.
Evening Screening will be introduced by Molly Kawahata, following keynote chat with Shawn Brain (Story + Strategy) earlier in the day.
Wednesday, July 19th at Elevate 2023
