Defining a Chief StoryRunner: Q&A with CEO Simon Kelly

Jordan Kelley, Content Director,

New York/Seattle based Story Worldwide, the brand storytelling agency, recently announced that it has hired Craig Teper, a renowned NYC based documentary filmmaker and creative production leader as Chief StoryRunner. Teper is known for creating in house production teams at Bumble & Bumble and The Barbarian Group, directing campaigns for clients including McDonalds, Avon and GE, and directing the feature documentary Vidal Sassoon The Movie. His work has appeared on Netflix, Showtime, Amazon Prime and BBC.

Brand Storytelling caught up with Story Worldwide CEO Simon Kelly to learn more about the role of Chief StoryRunner and its function in both the hierarchy and creative process of the company: