Brand Storytelling Theater Discussions: High Road | Cannondale + Outride
Jordan P. Kelley, Content Director, Brand Storytelling
Want weekly exclusive brand storytelling content like this direct to your inbox? Subscribe to the Brand Storytelling Newsletter.
High Road is a story of resilience, persistence and strength. Meg Fisher has been on the start line of countless paracycling races – she’s won World Championships and Olympic medals. Jack Berry, just 14 years old, has never raced his bicycle, having only recently recovered from a battle with cancer. Together, they prepare to take on a local gravel challenge thanks to Meg’s advocacy for the inclusion of a para cycling category. Though they have each lost a leg in their own challenging stories, Meg and Jack show us there is always a reason to keep pushing – to keep riding.
Moderator Adam Palmer leads this conversation with Paracyclist Meg Fisher, Outride's Marketing and Parnerships Manager Tasha Tinagero, and Director/Exec Producer Lindsey Hagen on how to respectfully share this incredible story in an effort to educate, inform, and get people of all ages and body types out on a bike.
Log in to BrandStorytelling+ for more great brand filmmaking content
Not a member? Join BrandStorytelling+ Today and get 20% off when you use the coupon code THEATER2023