Brand Storytelling Live Streams: The True Story of Brands Telling True Stories
Live on Zoom - Wednesday, April 29th at 12:00PM PST
The craft of journalism is traditionally rooted in the relentless pursuit of the truth. Good journalists seek that truth, fight for it and often must challenge even the highest authority when they have sound reason to believe they are being led astray. Now, more than ever, the skills of journalists are being put to use by brands who want, not necessarily their truth-seeking prowess, but instead the emotional honesty in their storytelling approach. It is that emotional honesty and rawness that builds loyal and lasting connections with consumers- all without the loud clanking of a clumsy call to action. Storytelling…not storyselling.