Brand Storytelling Live Streams: NBA2K League & Brand Partnerships

Live on Zoom - Wednesday, April 22nd at 1:00PM PST

In 2017, gaming company Take-Two Interactive forged a partnership with one of the country's most recognizable sports associations, the NBA, and the NBA 2K League was born. The league's popularity and growth over the last three years are punctuated by its apex at the emergence of the Coronavirus, when suddenly live basketball couldn't continue, but the 2K league persisted the advent of live streaming, remote event programming, and brand partnerships. 

Join us as we chat with the folks at the NBA 2K League to discuss how they are leveraging brand partnerships to continue to reach audiences with new content, stories, and events through the 2K league.



Hosted By

Brian Kamenetzky

Host of ESPNLA 710, Writer at The Athletic

Brian Kamenetzky is a sportswriter and radio host in Los Angeles, contributing to outlets including the LA,, ESPN The Magazine and The Athletic. Additionally, he has worked with athletes creating content at The Players' Tribune, and multiple studios for sponsored feature stories and videos.


Lindsay Ullman

Head of Business Development NBA 2K League

Lindsay Ullman is the Head of Business Development for the NBA 2K League. In her role, she is charged with defining the brand, growing the business - including overseeing NBA 2K League partnerships - and enhancing the fan’s journey.

Since joining the NBA in 2013, Ullman has served in a variety of roles including a key contributor on the NBA’s internal team consulting group, Team Marketing and Business Operations (TMBO). Ullman developed competitive digital dashboards, presented on digital and social strategies, and shared industry best practices to drive team business goals. Prior to joining the NBA, Ullman worked with multiple brands on digital strategy including Equinox, the Atlanta Hawks, the Atlanta Thrashers and Philips Arena.