Brand Storytelling Live Streams: NBA2K League & Brand Partnerships

Live on Zoom - Wednesday, April 22nd at 1:00PM PST

In 2017, gaming company Take-Two Interactive forged a partnership with one of the country's most recognizable sports associations, the NBA, and the NBA 2K League was born. The league's popularity and growth over the last three years are punctuated by its apex at the emergence of the Coronavirus, when suddenly live basketball couldn't continue, but the 2K league persisted the advent of live streaming, remote event programming, and brand partnerships.