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Brand Storytelling Live Streams: Gen Z & How COVID-19 has changed their lives

Live on Zoom - Wednesday, April 15th at 1:00PM PST

Gen Z, like the rest of us, have had their world turned upside down due to COVID-19.  Wattpad sought out to understand how they're currently spending their time and navigating their new "normal", their biggest concerns, and how they expect brands to respond in this unprecedented time. They tapped into their U.S. Gen Z youth panel to find out, and the results from analyzing hundreds of responses provide timely and surprising insights for marketers. 

Tune in to get a first-look at the results from the survey that wrapped up early April, and learn first hand from agency and brand marketers on how they are changing their strategies to connect with Gen Z during this time.  

Discussion Points:

  • How is Gen Z choosing to spend their increased time at home?

  • How does Gen Z expect brands to support their communities and customers during COVID-19?

  • How does Gen Z feel about brands creating humorous content right now?

  • What social platform is Gen Z spending more of their time on?

  • What is Gen Z's current view on shopping and spending money?

  • How can brands connect with and entertain Gen Z in unique ways during this time?

  • How has COVID-19 changed Gen Z's outlook on life, and what are they looking forward to most when things return to normal?

Hosted By

Chris Stefanyk

Head of Brand Partnerships,


As Head of Brand Partnerships at Wattpad, the global multiplatform entertainment company, Chris Stefanyk leads the strategy and execution of Wattpad’s Brand Partnerships business. His team works with leading agencies and the world’s biggest brands -- including Netflix, Johnson & Johnson, AT&T, and many others--to solve marketing challenges through the power of storytelling, building deep engagement with Wattpad’s Gen Z consumers. Prior to Wattpad Chris has held roles at Torstar Digital, Zalora and Accenture.  Chris is a proud graduate of the Richard Ivey School of Business at Western University.


John Gates

VP Content Director

Digitas North America

John began his career as a Location Scout for feature film and television before stints writing and producing reality TV, working in Broadcast Production for agency clients Hummer and Cadillac, and as Creative Director for hundreds of brand explainer videos for products ranging from tax software to Clamato. He currently leads Content for his Publicist Media client Dunkin’ Brands International, partnering with content creators of all sizes to bring Dunkin’s message to new audiences.

Ava McCartney

Director, Content Marketing,


Ava McCartney is the director of content marketing at Tinder, where she helps oversee content strategy and production across mediums. Before joining Tinder's founding editorial team, she spent time at Refinery29 and Hearst Digital Media. She is a lifelong New Yorker (let's not talk about that year-and-a-half in Los Angeles), a lover of all things chocolate, and a passionate advocate for stellar grammar.

Reilly Parkhill

Student at University of Missouri-Columbia


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