Announcing the 2021 Brand Storytelling Honor Roll
Jordan Kelley, Content Director, BrandStorytelling.tv
As the prevalence of brand funded content and branded entertainment continue to rise, so too do the challenges and responsibilities of the individuals trusted within brands to pioneer the next great piece of brand-funded content. Navigating these challenges and coming out with content that inspires, educates, and entertains is no easy feat. This past year saw those challenges grow exponentially, as a global pandemic, an election, and a groundswell of discussion around equity and race grew to occupy the global consciousness, putting brands in a position where communicating their own values was paramount. Still – brands innovated, improved representation in their brand content work, connected that work to causes that benefitted people directly, and once again evolved the understanding of what can be achieved with brand-funded content and entertainment.
Brand Storytelling honored a select group of brand marketers during the Brand Storytelling Network, an all-online brand marketing program established in the wake of the pandemic to ensure the continued connectivity and growth of the brand storytelling community. The winners of the 2021 Brand Storytelling Honor Roll were announced by the previous class of winners: Marc Battaglia (formerly of Marriott International), Sarah Colamarino (Johnson & Johnson), Angela Matusik (HP), Kirstin Falk (formerly of Charles Schwab), Paolo Mottola (REI) and Allison Polly (PepsiCo). The following six brand marketers met and exceeded the expectations set by the previous winning class, once again setting an example for ways to work creatively and effectively to drive impact, purpose, brand lift and engagement through the power of story:
SVP, Head of Brand and Chief Creative Officer
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