Coachella: 20 Years in the Desert - Q&A with Head of AEG Studios Raymond Roker

Jordan Kelley, Content Director, Brandstorytelling.tv

As we pass the one-month marker of imposing self-isolation on ourselves as a nation, two things seem universal. We are all lamenting our inability to spend time outdoors and with one another, and we’re all upping the amount of content we consume. Fortunately for us, the latest YouTube Original documentary has arrived just in time to scratch both of those itches. Coachella: 20 Years in the Desert is a documentary feature two decades in the making. It opens up the Coachella performance vault for the very first time to present the legendary performances and behind-the-scenes stories that shaped the seminal music festival. The film provides a rare look at Coachella’s colorful beginning, presenting exclusive, never-before-seen footage, interviews, and key performances from some of the biggest names in music. It takes the right people with a specific focus and lots of experience to pull together a cohesive and entertaining doc that spans 20 years, so it should come as no surprise that the entity behind the project is AEG Studios, the in-house content division for the world’s leading sports and live entertainment company. Its leader, Raymond Roker, appears in the fil