NBA 2K League Podcast: Q&A with Head of Content & Media Matt Arden

Jordan Kelley, Content Director, BrandStorytelling.tv

The end of 2020 saw the launch of The Official NBA 2K League Podcast - a component podcast for the professional esports league co-founded by the NBA and Take-Two Interactive Software, Inc., maker of the ever-popular series of NBA 2K games. The podcast features conversations with some of the most popular personalities and players in the league. Host Scott Cole (the voice of the NBA 2K League) puts his focus on the biggest stories in esports from the NBA 2K League and makes them the center of the podcast.


Brand Storytelling caught up with Matt Arden, NBA 2K League Head of Content and Media, to learn more about bringing the podcast to life and how investing in this extension of the league can help audiences get to know some of the rich stories behind the league's best players:


How long has the 2K League Podcast been in the works?


We’ve always wanted to launch an official NBA 2K League podcast to bring fans closer to the most recognizable voices in the NBA 2K League. We knew it was something our fans wanted, and podcasting was a medium we were eager to tackle. There were a few independent podcasts about the league popping up, but we felt it was important for us to tell the amazing stories of the league on a consistent basis.


We had planned to launch the podcast early last year, but once the pandemic hit we had to shift focus to making sure we could play and broadcast remotely. Now that we’ve done that and have some time this offseason, we’re excited to be able to get the podcast off the ground.



What is the primary focus of the Podcast?


The primary focus is to uncover the bigger stories we don’t have time to tell during live game broadcasts or in some of our shorter content segments. This podcast will provid