Get to Know IndieFlix: Q&A with CEO & Co-Founder Scilla Andreen
Jordan Kelley, Content Director, Brandstorytelling.tv
Scilla Andreen is on a mission to change the world with film. The award-winning Producer, Director, Emmy nominated Costume Designer, Author, CEO & Co-Founder of IndieFlix Group Inc. (a global streaming and offline screening distribution service that focuses on content for a purpose) is an industry veteran and a multi-hyphenate of the highest order. Her work has been covered globally, from The New York Times, to Good Morning America to the South China Morning Post. She is a producer of social impact films and a staunch supporter of the notion that film can create conversations that lead to action, for brands, individuals, and social good alike.
Brand Storytelling caught up with Scilla to learn more about her business, her values, and the future of IndieFlix:
What was your background ahead of starting IndieFlix?
I was working two jobs while attending NYU studying political science. I wanted to be a litigator. My sophomore year I fell in love with a director. I end up helping him as a stylist on a national Surf detergent launch campaign and made so much money I dropped out of school and never looked back. After we broke up, he wanted to get married, so I moved to LA and broke into Television; applying my stylist skills to the wardrobe department. I landed my first gig as a hanger sorter on The Wonder Years. By episode six I was the costume designer and shortly after I was nominated for an Emmy. I didn’t even know what an Emmy was? I also didn’t know how to sew or sketch.
What was the impetus for starting IndieFlix?
To be clear I am not a super fan of indies like people think. Don’t get me wrong I love some indies but mostly I am a TV girl. I grew up on TV. What I do love is well crafted, engaging stories. I don’t care who is in them I just never ever want to be bored. I was blessed to work on amazing TV shows like The Wonder Years, Party Of Five, Dawson's Creek, Smallville and more. During my hiatus I would produce and direct short films and eventually feature films. I traveled the festival circuit and met talented filmmaker‘s with movies no one could watch. I knew that Hollywood had only so much bandwidth to pick up films from the festivals. So, I naïvely started IndieFlix thinking it would be as simple as hanging a shingle and an “OPEN” sign in the window of the Internet.
I spent the next 10 years learning that filmmakers are human beings. They need mothers, managers and agents. I also learned about raising money, running teams, marketing, reports, royalties, costs, spend, hidden fees etc.. At one point we had over 12K titles with worldwide rights and I didn’t want to watch any of it. So, I pivoted to content for a purpose. I also didn’t see the point in trying to compete with the Netflix, Amazon and Hulu’s of the world. I love those services and support them all wholeheartedly.