'Girls Room' Merges Data and Storytelling For Ultimate Impact
'Girls Room' is a new 5 part series that places its focus on young girls' self image in a social-media dominated existence. The series comes from Dove, whose content work of late has been highly purpose driven, seeking to uplift, inspire, and reinforce that Dove's values have more to do with beauty seen in the self than in social and traditional media. The public response to Dove's outpouring of content isn't just positive - it's proof that the brand has found a way to connect with its audience in ways that transcend typical advertising. This type of resonance doesn't come by happenstance. The success of series like 'Girls Room' is achieved through the careful collection and implementation of information.