Today! January 24th at Brand Storytelling 2020


Today's schedule is jam-packed with sessions, panels, and discussions from our featured partners at Brand Storytelling 2020:

 

UM Studios and USPS Announce

Feature Documentary from Director Dana Nachman

January 24, 1:00 PM, Lodges at Deer Valley, Evergreen Room

Coming off of the success of 5B, UM Studios will announce their next film. Share a sneak preview of the film and get insider info on the process of brand funded feature-length films at this exclusive panel.

 

Patronage vs Promotion: Engaging Consumers in the Podcast Space

Presented by Los Angeles Times

January 24, 1:15 PM, Lodges at Deer Valley, Evergreen Room

At LA Times Studios, our challenge is to push our partners to a place where stories can be told with emotion, balance, and candor. In our 2019 partnership with Focus Features, it was hardly a challenge at all. Together, we navigated the hottest space in content marketing – podcasting – to create an original podcast called "Obsession" as the ideal promotional vehicle for the film Greta.