Astronauts Wanted: Generation Z & The Power of Transmedia
"I began to think I was on a cruise ship, surrounded by speedboats", said McGrath when I asked her about the shift from one of the worlds largest television networks, to founding Astronauts Wanted. Their site describes the company as follows:
"We use our own social media platforms and channels like one giant creative incubator: a place to experiment with everything from new talent to new formats to new platforms. This learning deeply informs our development and helps us stay ahead of the ever-shifting media landscape"
Check our latest Spotlight, featuring the team at Astronauts Wanted!