Why don’t advertisers own NFL teams?


The answer is simple; because the NFL won’t allow it. That would mess with their whole business model. I was amongst the 100 million+ viewers that tuned into Super Bowl LI Sunday night and it got me thinking; why don’t advertisers own sports teams? I mean, really, why not? Think about it…

The Super Bowl is the one event that sports fans don’t mind the constant interruption by commercials, but what about all those other games? The commercials are a constant irritation, and guess what advertisers: Your money isn’t buying as many eyeballs as they did just last year. NFL Ratings dipped by about 8% this year, which is about the same percentage that NFL ad rates increased. Why is that? Because it’s live TV, one of the last bastions of commercial viability.