Yes You Can (and Should) Create Brand-Funded Content During the Pandemic
Jordan Kelley, Content Director, BrandStorytelling.tv
At Home with Jennifer is a new, original production from Webby Award-winning host Jennifer Pate. The series, in addition to helping its audience make life adjustments during the novel Coronavirus Pandemic, is being produced in partnership with Henkel, incorporating multiple brands in the program with an eye on inbound marketing. At Home with Jennifer satisfies the needs of its target audience and the needs of its brand partner, all while conducting a safety-critical production.