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Let's Get Interactive!

At Elevate, interactive workshops serve as dynamic hubs of industry insight and inspiration. Designed to address the salient questions and topics shaping the landscape of brand-funded storytelling and brand content, workshops will delve into crucial subjects essential for executing on effective brand storytelling.

 

From influencing the C-Suite to maximizing the impact of partnerships in narrative development, attendees will gain invaluable insights from industry pros and peers. 

 

Explore the symbiotic relationship between production companies and brands, uncover techniques for crafting narratives that immerse audiences, and learn to strategically deploy stories across platforms for maximum engagement.

 

Workshops present the ultimate opportunity for concentrated learning to fortify your content strategies and connect with members of the brand storytelling community.

Workshop Block Schedule

Elevate 2024 will feature 6 unique workshops. All of the workshops are 1-hour long, and take place on both Tuesday July 23rd and Wednesday July 24th.

Every Elevate Participant will be given the opportunity to sign-up and attend 4 workshops during their visit at Sundance Mountain Resort, in scenic Utah.

Workshop Block 1

July 23rd & 24th at 10:45AM MST

Narrative Innovation:
Bringing Headspace XR to Market
Redford Conference Center - A

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VP, Content Creation

Headspace

Explore the innovative intersection of storytelling, creativity, and new mediums in this exclusive workshop led by Sara Cohen and Bre Moret from Headspace. This workshop delves into the development and market introduction of Headspace XR, and examines how Headspace is expanding its audience with a story-driven, immersive meditation experience designed for non-traditional meditators. Engage in a hands-on demo with Meta Quest headsets, and experience the amalgam of narrative, mindfulness, and gaming. This is a unique chance to learn firsthand from a leading brand how investing in non-interruptive stories and experiences can create opportunities for brands to connect with broader audiences. 

Tell Better Stories:

Applying Story Theory to Brand Narratives
Redford Conference Center - B

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Braden Dragomir

Founder, Creative Director

Untold Storytelling

Join brand filmmaker and storytelling theorist Braden Dragomir for an engaging workshop where you'll uncover the formula for identifying and communicating the most powerful stories to showcase your brand's values. Drawing from scholarly texts and extensive research, this session offers participants the chance to pinpoint the most captivating elements of their stories and learn actionable techniques to employ storytelling theory through expert instruction and interactive exercises.

Social Impact Brand Stories: Film + Data
Screening Room

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Julie Davitz

Founder & CEO

Plus Media Solutions

Leveraging years of global and domestic social impact experience, Julie founded Plus Media Solutions to provide direct, curated solutions based calls to action for audiences around the world.

Workshops Details Coming Soon!

Workshop Block 2
July 23rd & 24th at 12:00PM MST

The Legal Side of Entertainment Production
Redford Conference Center - A

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Partner

Pryor Cashman

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Christian Simonds

Partner

Reed Smith

In a workshop led by lawyers Amy Stein Simonds and Christian Simonds, participants will delve into what brand storytellers and their partners need to know about financing, production, and distribution from a legal standpoint.  The pair will lead a discussion on the most salient points and pitfalls experienced by their clients, and lend their expertise in the field of entertainment and media law in breakout groups where participant queries can be answered.  Participants should prepare questions to be asked and answered in-session.. 

Strategic Storytelling on Social Media Platforms
Redford Conference Center - B

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Derek Hubbard

Manager, Brand Partnerships & Entertainment PR

& Social Media

Southwest Airlines

Derek K. Hubbard is a dynamic, experienced communicator and zealous storyteller with a proven track record of creating compelling content for social and digital mediums. He currently serves on the Social Business Team for Southwest Airlines. In his role, Derek is on the cutting edge of social and digital strategy for Southwest Airlines, while collaboratively working with the Social Business Team to execute upon various objectives in conjunction with Communications, Marketing and Customer Relations. Prior to his current role, Derek handled entertainment-based communications and marketing initiatives, while also working abroad in the financial communications sector in London, England.

 

Workshops Details Coming Soon!

EVOKE: Metrics + Measurement

Screening Room

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Megan Wells

Fractional Chief Content Officer, Development Exec + Director/ Showrunner

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Kevin Keane

Founder & CEO

Brainsights

This insightful workshop from the creators of the EVOKE rating delves into how to comprehensively assess the efficacy of branded funded entertainment. Despite traditional advertising's established frameworks, the industry lacks standardized measurement for this unique form of branding. EVOKE's experts will share their latest progress and findings that are driving the Evoke Rating system, developed from extensive input by industry leaders. This scoring system, based on seven key metrics—including Content Engagement, Brand Credibility, Cultural Relevance, and more —offers a comprehensive approach to evaluating brand narratives. Enhance your understanding and skills in leveraging brand-funded content to its fullest potential with this enlightening session.

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