Travelers Can Still Explore America via GoUSA TV, Brand USA’s Streaming Channel
Jody Raida, Founder, Lemonade
With media consumption up 60%, travelers are seeking content to transport them to new places. GoUSA TV is leading the way.
Travel isn’t just an industry, it’s part of the human condition. Whether to find oneself, experience another culture or just relax and unwind, the desire to discover the world is hardwired into our DNA. As times have changed, the ways travelers form perceptions of a place have changed too - from stone tablets to books to movies to tablets again. Yet one thing has remained the same - our need to share experiences via storytelling.
Now that the coronavirus has paused most face-to-face interactions the world over, people are engaging with each other via social media and streaming more video content than ever before. GoUSA TV, Brand USA’s streaming channel, provides the opportunity to tap into the power of entertainment to ensure that USA destinations are top of mind when people are ready to travel again.
Each week, GoUSA TV is rolling out new programming to help explorers continue travel dreaming while they stay at home. New content includes original shows, Trails & Trailblazers, California Pop, and Americanos, as well as licensed series, Atlas Obscura, Diners, Drive-ins and Dives, and a curated USA selection of Anthony Bourdain's beloved No Reservations series.
Viewers can currently stream the following programs on GoUSA TV, several of them produced by the Brand Storytelling community: