BrandStorytelling 2026: Taking Stock and Next Steps
Jordan P. Kelley, Director of Content, Editor In Chief, Brand Storytelling, an Aivanta Company Entering 2026, brand storytelling sits firmly in its second act....
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This Week in Brand Storytelling
It’s ‘Food, Not Boobs’ in Carl’s Jr. and Hardees’ Brand Refresh Our tip of the day; invest 3 minutes and 16 seconds in watching this film by 72andSunny. Carl’s and Hardee’s has famously exploited “babes…
Artists or Influencers?
Shay Carl Butler, widely known as ShayCarl, describes himself first as a father & husband, and secondly as a “YouTuber.” One of the most successful video creators on YouTube, ShayCarl has three YouTube channels, two…
Digitas Newfront: Q&A with Scott Donaton, Global Chief Content Officer of Digitas
I first met Scott Donaton back in the late ‘90s when he was Editor and Publisher of Ad Age. It was during his tenure at Ad Age that he coined the phrase “Madison & Vine”…
This is Elevate
Elevate, the industry building retreat for brand storytellers and their partners, kicked off Sunday night with a full showing of the best and brightest in brand-funded content. Brand marketers, agencies, data and media companies gathered…
Cannes Film Festival and Breaking Old Models
As the global advertising community sips Rose in France and congratulates themselves on another year of great work, the business model that underwrites this party is washing away. Like a sandcastle against an incoming tide,…