BST: The Future of Content Comes to Boulder, January 20-23, 2027
Early bird pricing is now open for the industry’s original brand storytelling event. Brand Storytelling (BST), an Aivanta company, will present BST: The Future...
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Turning Creator-Led Work Into Durable Brand IP: Q&A with Portal A’s Aditi Rajvanshi
For brands working with creators, the instinct is often to treat the relationship as a direct line to distribution: borrow the audience, deliver the message, move on to the next activation. That approach can be…
The Patron Play: Why Entertainment is the Brand-Creator Economy’s Trust Fix
Nearly half of creators are quietly telling brands the same thing: we feel the pull and our audiences feel it too. CreatorIQ’s newly released State of Creators report, a survey of more than 5,000 creators…
Crocs Just Launched a New Mascot. Here’s the Bigger Bet Underneath it.
Today, Crocs announced the launch of its new mascot Niles, a six-foot two crocodile character built from the silhouette that’s been stamped on the side of every Classic Clog since 2002. Brands giving themselves an…
Why a Camera Won’t Save Your Brand’s Podcast: Q&A with JAR’s Roger Nairn
The rush toward video podcasting has created a familiar problem for brands: the presence of a camera is being mistaken for a strategy. As YouTube, social clips, and platform-native discovery become more central to how…
Creating Brand-Funded Entertainment That Buyers Take Seriously: Q&A with Banijay’s Carlotta Rossi Spencer
The challenge for brands entering entertainment is no longer convincing the market that the category has value. It is building work that can survive the same scrutiny as everything else competing for audience attention. A…