The Acorns Playbook: What a Money App Can Teach Brands About Strategic Storytelling
Most brand leaders, when pressure testing brand storytelling, ask the questions, “Why? What does it do? What results can it drive? What does this...
Home
Building Cultural Relevance Through Entertainment: Q&A with BRANDVIEW’s Hal Burg
Talk to anyone on the entertainment side of the business of brand storytelling and they’ll tell you: there’s a strange disconnect at the center of brand-funded entertainment. Brands want cultural relevance, Hollywood needs new models,…
Authentic Is Live: Aivanta Launches a Newsletter for the Brand-Creator Economy
The latest publication from Aivanta brings a distinct lens to one of the most dynamic conversations in modern marketing. Over the past several years, the line between brand-funded content, entertainment, and the creator economy has…
Rethinking the Creative Assembly Line for the Modern Era: Q&A with MakeMake’s Angus Wall
There has long been a structural disconnect at the heart of creative production. Ideas are developed in one place, executed in another, and refined somewhere in between, passed along a chain of specialists built for…
Using Cultural Specificity to Reach Global Audiences: Q&A with Elias Gallego and Dave Meyers
There is a persistent instinct in brand storytelling to smooth cultural edges in pursuit of global reach. The assumption is that the more specific a story is to its origin, the harder it will travel….
Modern Media’s Three-Way Street: How Convergence and Echobend Are Redefining the Brand-Creator-Studio Relationship
The relationship between creators, brands, and studios is still finding its footing. Creators have migrated to the center of audience attention, and the brands looking to move beyond sponsorship into meaningful participation are still navigating…