

If you’ve ever had to fight for the budget to tell a meaningful story, you know the challenge - convincing stakeholders that brand storytelling isn’t just “nice to have,” it is an important part of your brand's DNA.
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This summer at Elevate 2025, we’re tackling this challenge head-on, as we work together to make the case for brand storytelling.

How it works
We’re curating a peer-sourced resource titled “Making the Case for Brand Storytelling” - a deck of case studies from across the industry that show how real projects got funded, measured, and celebrated. It will represent a collection of reflections and case studies from participants at Elevate, and all participants will receive the final version in advance of the event.
To access the full deck, you must contribute a case study or be registered to attend Elevate.​
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We’d love for you to do both.
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​If you’ve got a great example of how you made the case - whether it’s a short film, a series, a creative media partnership, or just a clever pitch that landed - we want to include it. Submissions are capped at 4 slides and take less than an hour to prepare.​