The Needs of Gen Z During Coronavirus

Jordan Kelley, Content Director, BrandStorytelling.tv


Chris Stefanyk, Head of Brand Partnerships, Wattpad
Chris Stefanyk, Head of Brand Partnerships, Wattpad

This year, as soon as a national emergency was declared in Canada due to COVID-19, Wattpad tapped into their U.S. Gen Z youth panel, Generation Wattpad, to find out how Coronavirus was impacting their lives. In a follow-up survey, they tapped into the panel once again in order to better understand how they are coping and to gain insights into their current content preferences, what approaches from brands are working (and aren't), what they plan to do differently once things return to "normal", and much more.

Brand Storytelling hosted Wattpad at the Elevate Summer Session to gain further insights into their findings as they relate to the needs of Gen