People On The Move: Andy Siegel

Rick Parkhill, Director, BrandStorytelling.tv


Andy Siegel has been elevated to “Head of Internal Brand Experience” at TIAA, the leading provider of financial services in the academic, research, medical and cultural fields, serving more than 5 million people. His previously served three years as the Senior Director, Brand Content Marketing.

"TIAA has a tremendous brand and I’ll be working across our enterprise to ensure we have internal brand adoption and we are infusing our values into all that we do and all that we are. It’s storytelling with an internal audience that helps support our clients and broader business efforts.” Andy told Brand Storytelling. "I’m also excited to continue to do some of the work I love, like telling stories of “Difference Makers” across TIAA and our