Leveling Up: The Untapped Power of the Gaming Ecosystem
Live on Zoom - Wednesday, June 24th at 1:00PM PST
The word “gaming” is an umbrella term describing what is actually a vast, unique ecosystem of community and opportunity. From streamers, lifestyle and culture, to eSports competition and tournaments, today’s global circumstances have accelerated the growth of the industry and fueled consumer adoption of gaming. The barrier to entry for brands in the gaming space may appear high (and even intimidating), but armed with the right cultural context and insights, the potential for brand ROI is even higher. Join us as we explore the intersection of gaming and branded entertainment, where we’ll cover the entry points and audience benefits, how brands are navigating the gaming landscape, and the whitespace for success.
- Complete Overview of the Gaming Ecosystem
- What’s Trending in Gaming Right Now
- Tapping Into Multidimensional Gaming Audiences (And how to avoid common pitfalls)
- The Right Way to Approach Branded Entertainment in Gaming
Lead Writer for GamesBeat
VentureBeat Dean Takahashi is lead writer for GamesBeat at VentureBeat. He has been a tech journalist for more than 28 years, and he has covered games for 21 years. He has been at VentureBeat since 2008. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat and GamesBeat Summit conferences. He lives in the San Francisco Bay Area.
Gaming Personality & Entrepreneur
JeromeASF Jerome Aceti, better known as JeromeASF, has entertained and championed gaming audiences since 2011. No matter what he plays, Jerome finds ways to snowball situations and blast high-energy commentary that brighten his viewers' days. He started with Minecraft and continues to be a leader in the space, but he has since developed multiple gaming channels, covering a variety of games for a diverse set of audiences. But even beyond gaming, Jerome has always looked for new adventures: he has hosted a television series, published a book, and co-founded an influencer-focused merchandise company.
Sr. Manager US Gaming Market Lead
HP (OMEN) Inspired by gaming culture and its community, Chin Wu is passionate about creating amazing experiences for gamers. She currently holds the position for OMEN by HP senior marketing manager in the US. Under her leadership, OMEN has won various prestigious awards in events and esports in the past 2 years. During her marketing career, Chin has held positions in advertising, media, and retail in both Asia and in the US. Chin has a master’s in Integrated Marketing Communications at Medill, Northwestern University. Outside of marketing, she is a coffee-lover and shoe-collector.
Account Executive and ELEAGUE Sales Director Turner Sports
Ryan Thompson is an account executive and ELEAGUE sales director for Turner Sports. Within his role as an account executive, Thompson works closely with advertising partners and agencies to grow revenue and develop robust partnerships across the full suite of Turner Sports properties including NBA on TNT, NBA.com, NCAA, March Madness Live, MLB on TBS, PGA on TNT, PGA.com and Turner Sports’ esports brand ELEAGUE. As the sales director of ELEAGUE, he facilitates go-to-market strategies, client relationships, and brand executions around Turner Sports’ esports business. Thompson is based in Los Angeles, CA.
A sports media professional with over 16 years of experience, Thompson worked for the Los Angeles Lakers before joining Turner Sports in 2006 as a sales assistant. He has since held ascending positions and manages some of the largest accounts on the west coast across a number of categories including theatrical studios, technology, automotive, and streaming.
VP, Strategic Brand Partnerships
Jennifer Wiener is the Vice President of Strategic Brand Partnerships at Fullscreen, where she works across all the company’s business units to lead the development of multi-platform, story-led marketing solutions for key Fortune 500 brand clients. With a deep content marketing and client services background, Jennifer works to establish and strengthen Fullscreen’s brand partner relationships. Prior to joining Fullscreen, she worked at Dentsu Aegis, where Jennifer and her team led award-winning branded content efforts for Microsoft and focused on business development for the agency. Jennifer began her career in Talent and Motion Picture Packaging at the Endeavor agency, now known as WME.