Leveling Up: The Untapped Power of the Gaming Ecosystem
Live on Zoom - Wednesday, June 24th at 1:00PM PST
The word “gaming” is an umbrella term describing what is actually a vast, unique ecosystem of community and opportunity. From streamers, lifestyle and culture, to eSports competition and tournaments, today’s global circumstances have accelerated the growth of the industry and fueled consumer adoption of gaming. The barrier to entry for brands in the gaming space may appear high (and even intimidating), but armed with the right cultural context and insights, the potential for brand ROI is even higher. Join us as we explore the intersection of gaming and branded entertainment, where we’ll cover the entry points and audience benefits, how brands are navigating the gaming landscape, and the whitespace for success.
- Complete Overview of the Gaming Ecosystem
- What’s Trending in Gaming Right Now
- Tapping Into Multidimensional Gaming Audiences (And how to avoid common pitfalls)
- The Right Way to Approach Branded Entertainment in Gaming
Lead Writer for GamesBeat
VentureBeat Dean Takahashi is lead writer for GamesBeat at VentureBeat. He has been a tech journalist for more than 28 years, and he has covered games for 21 years. He has been at VentureBeat since 2008. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat and GamesBeat Summit conferences. He lives in the San Francisco Bay Area.