Doing Good is Good Business: A Conversation with Jesse Wolfersberger
Live on Zoom - Thursday, June 17th at 11am PST/2pm EST
Consumer expectations for brands are changing. It is no longer just about making good products at fair prices, consumers want to buy from brands that are making the world a better place. This presents an opportunity for marketers to tell new stories about their brand -- what they stand for, not just features and functions. Many brands are leading the way on causes such as climate change, racial justice, LGBTQ equality, and voting rights. This new normal -- the Values Economy -- means values are the new differentiator and a critical element for all marketers to understand. Join us on zoom Thursday, June 17th at 11am Pacific for a conversation between Brand Storytelling's Rick Parkhill and Co-Founder and CEO of Vrity Jesse Wolfersberger on the Values Economy, brand purpose initiatives, and more.