Content That Moves Ep. 17: Corona Beer Deepens Brand Meaning Through Unscripted Content
Content That Moves - The Brand Storytelling Podcast is produced in partnership with Credo Nonfiction. Episodes were captured as part of the Brand Storytelling Network and feature a diverse array of Brand Marketers doing top work in their field.
Episode 17: Corona Beer Deepens Brand Meaning Through Unscripted Content
Global Director, Corona Innovation and Branded Content at InBev, Meredith Ruskin speaks about how Corona Studios’ story-driven video content deepens brand meaning in a way traditional product-led advertising doesn’t. Meredith also offers insights on how longer format docu-storytelling can also be utilized to deliver on some of the more traditional marketing metrics in addition to having strong impacts on brand lift and brand affinity. View the work discussed at youtube.com/corona
About The Podcast
As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? Brand Storytelling and Credo Nonfiction present a new podcast for brand marketers and communications professionals to learn from the most innovative minds in brand storytelling how to create content that that builds meaningful connections and ultimately moves the bottom line. Hosted by Emmy and James Beard award-winning content creator Jesse Roesler.