Brand Storytelling Theater Discussions: A Thousand Casts | YETI
Jordan P. Kelley, Content Director, Brand Storytelling
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Throughout the course of Oliver White’s life, fly fishing has been at the root of a series of once-in-a-lifetime events. What started as physical therapy led to the financial district, a business opportunity, and a near-death situation. In A Thousand Casts, his pursuit of fish on the fly takes him to the mythical, magical country of Bhutan to do what he does best – figure things out.
In this exclusive look behind the scenes of A Thousand Casts, Kate Pfetch (Head of Content Studio, Marriott International) sits down with YETI's crack team behind their wonderful films - CMO Paulie Dery, Director of Content Production Taylor Johns, Director of Films Scott Ballew, and the film's director Travis Rummel to learn more about what makes a true YETI film.
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Travis Rummel, Director, Co-Founder, Felt Soul Media
Paulie Dery, CMO, YETI
Taylor Johns, Director, Content Production, YETI
Scott Ballew, Director, Films, YETI
Kate Pfetsch, Global Senior Director of Content Strategy | Head of Marriott Content Studio, Marriott International