4 Principles for Nailing Your Brand’s Presence on TikTok

Jordan Kelley, Content Director, BrandStorytelling.tv

Let’s talk about TikTok. The platform has nearly doubled in number of users over the course of the pandemic to a whopping 100M monthly active users. Those just showing up to the party may have been worried about arriving too late, given President Trump’s issued order to ban the app in the US. But for now, Trump’s TikTok ban has been halted and TikTok remains the current king of popular social media.

Content and trends cycle through TikTok faster than any other social platform