Watch: Brand Storytelling 2018 Presenting Partners at Sundance Film Festival
Brand Storytelling 2018 attendees gathered at Stein Eriksen Lodge in Deer Valley, Utah
On Thursday, January 18th, Brand Storytelling 2018 held its first day of partner presentations, featuring renowned brands all taking great strides in the brand-funded content space. Sharp, thoughtful speakers delivered critical insights into successful brand partnerships, examined the ingredients necessary for the success of new media, and called for progressive action in and out of the boardroom. The diversity of subject matter provided an array of insights to gain and lessons to learn, connected by a single fundamental ideal: that providing value for the consumer by offering information and/or entertainment fosters emotional connections and yields results.
Many thanks to our incredible presenting partners for their informative and insightful contributions to the elevation of the business of brand-funded content.
Allowing Creativity to Organically Change Your Story - Presented by Screenvision Media
Find out how Screenvision Media used Creativity and Storytelling to change their business; from technology to programming, to sales and marketing, to the development of a brand studio all to create a connected conversation with their audience and brand partners.
Featuring Matt Arden (SVP + Executive Creative Director at Screenvision Media) and John McCauley (EVP, CMO & Strategic Alliances at Screenvision Media)