VR Storytelling; Is it Time for Brands to Dive In?

It’s a question that brands must ask: “When do we start really investing in VR content; is it worth it now or should we wait?”

Marketers asked themselves a similar question about mobile for several years. Before that, it was desktop, and before that, it was cable. Today, marketers sit around the VR pool, dangling their feet, waiting to see if any of their peers are bold enough to dive in head first. This pool party plays out for every new medium. VR is no different, except that the water in this pool may be more enticing than the plunge parties of the past (and could prove to be more refreshing).