What’s Next? VirtualFronts? Thoughts on this month's NewFronts, and innovations in Virtual Real


I’m writing this on an airplane, flying back to California from an invigorating week of NewFront presentations, and visiting 1:1 with media execs at their offices. The shear amount of video content being touted by the forty NewFront presenters is stunning, but what I found most intriguing; is the promise by these media companies, to produce and distribute virtual reality content- all sorts of it; news, documentaries, live events and scripted shows that invite viewers to step right into the story. There is a ton– make that many tons of investment dollars directed at VR technologies, and now the content that will make it, well….real! Sitting in the office of a biz-dev executive at a major media company last week, I looked around and saw several VR headsets. He picked one up, easily shoved his smartphone in it, thrust it towards me and declared, “This wave is real. The next nine months will see tremendous advancements in VR programming and acceptance.” I think I believe him.

Walking to my gate at JFK this morning I stopped in front of this poster.

I stood there for awhile, pondering over the image and all that I had just heard as I beat around NYC. “This wave is real,” I kept thinking. I stopped and picked up the May issue of Wired and, of course, the cover article screamed out at me; “The Quest for a New Kind of Reality.” I devoured the piece by Kevin Kelly, the founding Executive Editor of Wired in 1992, and a guy that has been following VR technologies since 1989. If you aren’t sure about VR and the immersive future, I invite you to read Kevin’s article now before this rising wave crashes down upon you unexpectedly.

The Untold Story of Magic Leap, the World’s Most Secretive Startup As I sit her now at 30,000 feet, I wonder, what’s next in the way of “Something-Fronts?” A VirtualFront? What might that look like? Heck, you wouldn’t even need to leave your home or office, just don the headset and b