Live on Zoom - Wednesday, April 1st at 12:00PM PST
“When you come to a fork in the road, take it.” - Yogi Berra
The marketing and media world have been in a period of upheaval and disruption for years, and now a pandemic is spewing fuel on an already hot fire. For many, this time of crisis is exacerbated by career uncertainty and loss of employment. For many, it is a time to assess skill sets, strengths, passions, future opportunity and the fork that lies ahead.
This discussion will examine the current and expected shifts brands are and will be making in their advertising and messaging strategy and the opportunities that come along with those changes. Individuals steeped in the “advertising” business, should be expecting a difficult road ahead as brands step back from selling and forward into deeper customer support, engagement, information and content production. Now is the time for brands, their partners and individuals to be forward-thinking and prepare for what’s next.
Will the pandemic really force brands to reevaluate their advertising and messaging to stop selling? Will they invest more in content that gets their message of support and compassion out to customers and prospects? Does this really portend a rise in the need for brand content?
What challenges and opportunities does the pandemic bring to the brand content/entertainment business? Are these budgets the first to get cut or will brands require beefed up content initiatives and teams to create and execute? Where are the opportunities for individuals reassessing their current roles or have just lost jobs?
How can individuals from the advertising industry pivot to the content business? What sort of skills and ad industry roles transfer to content marketing and entertainment.
What resources are brands leveraging for content? Are they building internal teams or outsourcing or both? Where should individuals be looking for employment opportunities? What are the positions that need to be filled?
Co-Founder & Director, Brand Storytelling
B2B media entrepreneur, founder of InfoText, Digitrends, iMedia and BrandStorytelling. A media junkie and observer, infatuated with the impact of media and technology on culture and society. Producer of over 100 advertising and media events, publisher, and journalist.
Senior Director and Founder, Storytellers Brand Studio
Megan Finnerty is normally running The Storytellers Project and the Storytellers Brand Studio for USA TODAY as a journalist and storytelling consultant. But for the next few months, she’s the host of the news company’s Just the FAQs: Coronavirus Conversations. As a narrative consultant, she’s helping clients and brands craft the right messages of vision, community and empathy in this time of anxiety and fear.
Founder, Passion Point Collective
Marcus is the CEO of Passion Point Collective, a leading entertainment marketing agency. A true industry leader in pop culture marketing, he has successfully built and led award winning agency teams both independently and within Omnicom.
Founder & President, Content Ink
John has spent his career as a publisher and leader in the digital agency world. An advisor and connector with extensive relationships at the senior brand and digital publisher level. He has expertise in digital, social & video strategy for Fortune 500 brands. Business & team builder. Strategic marketer, collaborator and creative leader.
Founder & CEO, STORIFIED
David Beebe is an Emmy, Cannes Lion, and James Beard Award-Winning Producer, Marketer, and Speaker. Named a branded content master who makes it OK to love marketing by AdWeek, Beebe founded the Disney/ABC Television Group Digital Content Studio and Marriott Content Studio. Now he leads STORIFIED, where he and the team work with brands, founders, and talent to inspire them to think and act like media companies by building content studios, brand command centers, and producing premium content and brand publishing that transforms marketing from a cost center to a revenue center.